Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Urban Empty Nesters
Mature families with grown children.
Couples heading into retirement age with adult children out of the house. Comfortable income. Education varies from high school to college with some holding mid-management positions.
Urban senior renters.
Retirement-age seniors who live in the city and rent. Low income. Most have a high school education or lower.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.